How US customers search
- Google dominates, but Bing and Microsoft's network still matter, especially on desktop and with older or B2B audiences.
- Local intent is strong: “near me” and city-specific searches, plus Apple Maps on iPhone, influence service businesses heavily.
- Reviews on Google, Yelp and industry sites shape decisions before anyone visits your website.
- Competitive verticals like legal, home services and healthcare often have high click costs, so landing page quality matters.